This Might Offend You

I'm going to start by saying that this might offend you.

That's not my goal, but the price of clarity is the risk of ruffling some feathers. Well, I believe that the fitness industry is about as efficient at providing lasting solutions for fat loss as the government is at providing solutions for a sagging economy.

They want to just provide Band Aids.

Pouring billions into broken companies doesn't un-break them.

Joining a gym and attending 2 hours a week doesn't cure the 166 hours of gluttony each week.

In fact, changing 35 years of bad habits in 12 sessions is about as likely as getting the winning lottery ticket.

To make a difference, it starts with the foundation.

Broken companies need to look at what they're fundamentally doing wrong instead of taking their bailout money and using it to keep doing stupid sh&t.

Gyms need to help people embrace new lifestyle habits instead of selling them access to equipment that has them sitting on their a<$ and pushing or pulling something for a few minutes.

Trainers need to focus more on helping clients think differently about food and exercise.

Workouts are short term.

Programs are better, but still temporary.

Changing lifestyles is the goal.

That's a big reason why I got involved in the IYCA.

It's a heck of a lot easier to educate and empower someone from the start instead of getting them to unlearn what they currently know and believe.

In fact, IYCA created a resource for parents to help them raise happy, healthy and active kids.

Well, I say it's for parents - but really, I've never met an adult that shouldn't read it.

You can see what I'm talking about here:

The Youth Obesity Solution

That project helped remind me, it all starts with a solid foundation.

If you have that, you don't have to continually try to cover up problems with Band Aids.

P.S. - Why should every adult read The Youth Obesity Solution. Three reasons:

1. You'll think differently about kids that struggle with their weight. Doesn't matter whether you have kids or not - you don't live in a vacuum.

2. Like it or not, if we really do want to cure the Obesity Epidemic, it hinges on re-infusing physical culture back into the lives of children.

3. 95% of the book's message is applicable to adults and will help you help them.